Chips&Media Revolutionizes Video Technology with Next-Gen 'AV2' HW Decoder IP

Chips&Media, a leading global provider of video IP technology, has successfully completed the development of its next-generation 'AV2' HW decoder IP, further solidifying its position as a pioneer in the global video standards competition. This groundbreaking achievement is set to accelerate the company's global market leadership, particularly in the North American Big Tech-led OTT market, which is dominated by industry giants such as YouTube and Netflix.

The AV2 standard, designed by AOMedia (Alliance for Open Media), promises a significant improvement in compression efficiency of approximately 20-30% or more compared to its predecessor, AV1. Chips&Media's newly developed AV2 decoder IP has been optimized to seamlessly implement and optimize the complex, newly introduced coding tools within the AV2 standard into a low-power hardware architecture, ensuring robust performance and high fidelity in video processing.

The newly developed AV2 decoder will be integrated into Chips&Media's flagship 'WAVE' series, a multi-codec lineup that covers all major video standards. Furthermore, it will be offered in customizable configurations, supporting combinations with other standard codecs and specific performance targets such as 4K@240fps or 8K@60fps based on customer requirements. This strategic move is poised to strengthen Chips&Media's position in the global video standards competition, particularly in the North American OTT market.

Major North American OTT giants, including YouTube and Netflix, are at the forefront of the expansion of the AV codec ecosystem, driven by the need to reduce data costs and enhance user experience. By proactively developing AV2 IP in line with these market trends, Chips&Media has secured strong justification in the next-generation video streaming device and SoC markets. The company's commitment to delivering cutting-edge video technology is set to play a pivotal role in shaping the future of the global video ecosystem.

Chips&Media's collaboration with AOMedia is a testament to the company's dedication to advancing the adoption of open, royalty-free video technologies. As video data consumption surges globally, AV2 is poised to play a vital role in delivering efficient and high-quality streaming experiences. The company's ability to rapidly develop and deliver HW IP support for standards like VP9, AV1, and now AV2 has been instrumental in accelerating the adoption of these technologies.

The HW RTL will be available in May, ensuring stable technical support aligned with the next-generation chip development schedules of customers. This strategic move is set to further strengthen Chips&Media's collaboration with global top-tier customers, particularly in response to strong demand in the North American market. As the company continues to push the boundaries of video technology, its commitment to delivering innovative solutions is poised to drive growth and expansion in the global video ecosystem.

With a rich history spanning over two decades, Chips&Media has established itself as a leader in the multimedia IP market, offering a wide range of solutions including HW video codec IP, image processing NPU, lossless/lossy frame buffer compression IP, and more. The company's dedication to innovation and customer satisfaction has earned it a reputation as a trusted partner for businesses seeking to integrate cutting-edge video technology into their products and services.