ZoomInfo Recognized as a Leader in Snowflake's Modern Marketing Data Stack Report

ZoomInfo, a leading provider of go-to-market intelligence, has been recognized by Snowflake, the AI Data Cloud company, as a Data & Identity “One to Watch” in The Modern Marketing Data Stack: Governing the Agentic Enterprise. This prestigious recognition highlights ZoomInfo's innovative approach to providing revenue teams with the data and tools they need to succeed in today's fast-paced marketing landscape.

The Modern Marketing Data Stack report, now in its fifth year, reflects a significant shift in how marketing organizations operate. The report draws on insights from over 11,500 Snowflake customers and ecosystem partners across 13 categories, highlighting the growing importance of AI-driven, agentic systems built on governed data foundations. ZoomInfo's recognition in the Data & Identity Category is a testament to the company's commitment to providing high-quality, actionable data that drives business results.

ZoomInfo's GTM.AI platform, powered by the company's context layer for AI-driven go-to-market, brings ZoomInfo data and agents to revenue teams running on Snowflake AI Data Cloud. This integration enables revenue teams to build account lists, intent plays, and ABM programs against ZoomInfo data using the governance, lineage, and access controls their data org has already set up in Snowflake. For GTM engineers building AI-first revenue stacks, GTM.AI exposes the same data and agents via MCP and APIs, allowing agents running in Claude or ChatGPT to call ZoomInfo as easily as a human running a play in GTM Studio.

According to Dennis Sevilla, Chief Marketing Officer at ZoomInfo, the “One to Watch” recognition is a validation of the company's strategy to build on the right surface. “Revenue teams are rebuilding their stack around AI agents, and they need a data layer that those agents can actually call. GTM.AI is powered by the GTM context layer for ZoomInfo — our audiences, signals, and skills exposed through MCP, APIs, and the marketplace, governed on Snowflake when our customers live there.”

Denise Persson, Chief Marketing Officer at Snowflake, also praised ZoomInfo's innovative approach, stating that the company is one of a small number of partners building for the agentic enterprise from the data layer up. “ZoomInfo is one of a small number of partners building for the agentic enterprise from the data layer up. Their MCP availability and the GTM.ai marketplace make ZoomInfo's data directly callable by agents — and when those agents run against Snowflake AI Data Cloud, customers get the governance, lineage, and access control they expect on every record.”

ZoomInfo's all-in-one AI GTM Platform is designed to provide sales reps, marketers, and leaders with the insights they need to drive business results. The platform allows sales reps to walk into every call knowing why the deal is moving, who's championing it, and what's likely to happen next. Marketers can describe audiences in plain language and launch plays against the accounts that match their proven win patterns, all without requiring engineering support.

The GTM Context Graph, an intelligence layer built on the most comprehensive B2B dataset in the industry, unified with CRM records, conversation transcripts, and behavioral signals, provides the depth and insights that leaders need to see deal risk before it shows up in CRM stage fields. With ZoomInfo, teams can access this intelligence through the dedicated GTM Workspace for sellers, GTM Studio for marketers and RevOps, or APIs and MCP in any front-end.

In conclusion, ZoomInfo's recognition as a “One to Watch” in Snowflake's Modern Marketing Data Stack report is a significant achievement that highlights the company's commitment to innovation and customer success. As the marketing landscape continues to evolve, ZoomInfo is well-positioned to provide revenue teams with the data and tools they need to drive business results and stay ahead of the competition.