Revolutionizing Outdoor Advertising: Iconic by ONE VISION Unveils India's Largest Digital Out-of-Home Display

In a monumental leap for outdoor advertising in India, Iconic by ONE VISION, under the visionary leadership of Founder Abhinav Reddy, has successfully unveiled the country's largest Digital Out-of-Home (DOOH) display at the SAS Tower in Hyderabad. This unveiling marks a significant milestone in the company's broader national expansion strategy, which currently spans across five major cities and is slated to extend to Gurugram by the end of 2026, with further ambitious plans for expansion into new states in 2027.

This pioneering move reflects the burgeoning trend towards leveraging technology to enable high-impact, immersive consumer engagement, as brands increasingly seek to transcend traditional media channels to connect with audiences in more dynamic and memorable ways. The DOOH display, boasting an impressive 8K resolution and spanning 586.14 square meters of continuous L-shaped display area, is built on cutting-edge Absen A25 LED panels, facilitating deep-perspective 3D visuals without the need for glasses.

The incorporation of such advanced technology positions Hyderabad at the forefront of global cities investing in next-generation digital infrastructure for advertising and public engagement. This monumental display, equivalent in size to roughly eight pickleball courts or two basketball courts, stands as India's largest cinematic digital screen and Hyderabad's first-ever 8K DOOH display. Its programming for deep-perspective anamorphic content creates hyper-realistic 3D visual effects, making objects appear to leap off the flat panels, thereby redefining the boundaries of outdoor advertising.

The sheer scale and technological prowess of this display have already begun to draw crowds and generate viral attention for its high-definition cinematic content and innovative brand activations. In contrast to the average DOOH screen in India, which measures approximately 20ft x 10ft, and the largest screen in Hyderabad prior to this installation, which stood at 80ft x 10ft, the new display at SAS iTower significantly surpasses these benchmarks, firmly establishing Hyderabad among a select group of Indian cities boasting large-format, 8K-capable cinematic DOOH infrastructure.

According to Abhinav Reddy, Founder of Iconic by ONE VISION, "Outdoor advertising in India is at an inflection point. Brands no longer merely seek visibility; they desire screens that captivate audiences, making them stop, look up, and remember what they saw. That's the space Iconic by ONE VISION was designed to occupy." Reddy further emphasized the company's mission to build large-format, cinematic-grade DOOH infrastructure across India's burgeoning cities, with Hyderabad representing their most ambitious canvas yet, but certainly not the last, as they prepare to enter Gurugram by the end of the year and expand into more states in 2027.

Since its launch, Iconic by ONE VISION's screens have attracted significant brand traction, with major national brands such as Apple leveraging their Bhopal screen for the iPhone 17 launch campaign and Prestige Group utilizing their Bangalore screen for an apartment launch campaign. The Hyderabad installation has also shown strong early signs of demand, with three campaigns booked within its second week of operations, signaling a promising future for large-format, high-impact DOOH in the city.

In conclusion, the unveiling of India's largest DOOH display by Iconic by ONE VISION in Hyderabad marking a pivotal moment in the evolution of outdoor advertising, heralding an era where technology and creativity converge to redefine consumer engagement. As the advertising landscape continues to shift towards more immersive and dynamic experiences, the success of such initiatives underscores the potential for DOOH to play a central role in the future of brand communication and public engagement in India and beyond.